Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services
نویسندگان
چکیده
منابع مشابه
Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services
Vol. XLII (May 2005), 233–239 233 *Shibo Li is Assistant Professor of Marketing, Rutgers Business School—Newark and New Brunswick, Rutgers University (e-mail: [email protected]). Baohong Sun is Associate Professor of Marketing, Tepper School of Business, Carnegie Mellon University (e-mail: [email protected]). Ronald T. Wilcox is Associate Professor of Business Administration, Darde...
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ژورنال
عنوان ژورنال: Journal of Marketing Research
سال: 2005
ISSN: 0022-2437,1547-7193
DOI: 10.1509/jmkr.42.2.233.62288